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How can I add analytics tracking to my sales pages?

Add analytics tracking such as Google Analytics/Google Tag Manager or Facebook Pixel to your VoucherCart sales page

To add analytics tracking such as Google Analytics/Google Tag Manager or Facebook Pixel to your VoucherCart sales page, please log in to your dashboard and follow these instructions:

Open the Sales Page Settings

  1. Go to Settings > Manage Sales Page(s). (1)

  2. Click Manage Sales Page (2) next to the sales page you want to update.

Add a Google Analytics or Google Tag Manager ID

  1. In the Measurement ID field (3), enter either:

    • Your Google Analytics Measurement ID, or

    • Your Google Tag Manager Container ID.

Note:

Our Google Analytics Connection explainer video shows you how to locate your Google Analytics 4 Measurement ID and connect it to your VoucherCart account.

Add a Facebook Pixel ID

  1. Enter your Facebook Pixel ID in the Pixel ID field. (4)

Save Your Changes

  1. Scroll to the bottom of the page and click Save to apply your changes. (5)


Please find the list of events for Google Analytics/Google Tag Manager and Facebook Pixel below.

Google Analytics/Google Tag Manager:

​Facebook Pixel:

page_view

PageView

view_item

ViewContent

add_to_cart

ViewContent

remove_from_cart

InitiateCheckout

begin_checkout

Purchase

purchase


FAQ: There are "Purchase" events in Google Analytics, but the Total revenue is 0.00.

If you fire Google Analytics events in Google Tag Manager, please make sure the Send Ecommerce data option is selected.

To send ecommerce events and parameters to your Google Analytics property, please follow this Google help article: Measure ecommerce events with the GA4 Event tag


Need more help?

Speak to our support team via chat or contact us by email at help@vouchercart.com

For more video tutorials, FAQs, and self-help guides, go back to the
​Help Center

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